The Analytics GA4 property type is available to all Analytics users. Those with only a website, only an app, and those with both! You can measure a single user’s journey across devices. This is based on the best available user identifiers, and you can also measure apps and websites together across all reports. It can also help your business measure your customer interactions in a durable and privacy-centric way.
AEO, SEO, Analytics GA4, Ads, Strategy, and social media
Businesses can connect to GA4 properties in several ways. If you have a website, you can connect using either the global site tag or Google Tag Manager. If you have an app, you can connect using the Firebase SDK. However, the analytics.js tag can only be used with Universal Analytics, not with GA4 properties. Here at Bar-None byDesign, we’re a digital marketing agency that would like to handle these key ranking factors for you so that you can attend to business as usual
Learn about new features and functionality in Google Analytics (The next generation).