Bradley

To read more… click!

“What’s missing is a pre-intent layer, which we’ll add next—but not inside this funnel.” So… I believe we’re both on the same page now. I also realize you’re explaining our current strategy, layout, and next steps towards execution (which I… Read More »Handoff an AI Chat

✅ Phase 2 — Split Funnels by Entry Intent (You’re Interpreting This Correctly) Yes — you only change Step 1 for each cloned funnel. Nothing else. Here’s the operating logic, no fluff: Why this matters: This is textbook funnel segmentation.… Read More »✅ Phase 2 — Split Funnels

1. Separate Funnel Exploration vs. Secondary Tab Short answer:👉 Use a separate Funnel Exploration.You did the right thing. Why (no fluff): Best practice pattern (what you’re already doing): That’s textbook analytics maturity. 2. Yes — You’re Editing Funnel Steps the… Read More »Behavior Logic

What “Eliminate (not set) at the source” actually means in practice You already articulated the rule perfectly, but here’s the operational translation: If GA4 shows (not set) for a parameter that must exist, the failure occurred before GA4. Period. GA4… Read More »GA4 Explorations (cont.)

✅ Phase 4 — Formalize the Intent Funnel (Event-First, Page-Agnostic) 1. Declare the funnel contract (this is governance, not UI) Before touching GA4 Explorations, lock this in conceptually: Your funnel is not: Your funnel is: So the contract becomes: No… Read More »✅ Phase 4 — Formalize the Intent Funnel

Build the funnel as a dedicated Funnel Exploration Should I build this as a dedicated Funnel Exploration or as an additional tab on my Free Form Explorations? Short answer (executive clarity) Now let’s unpack the “why” and the exact setup… Read More »Funnel Exploration

Why cic_intent_click is NOT showing as a Key Event (yet) This trips up even seasoned GA4 users because Google hides the levers behind timing and semantics. 1. “Key event” ≠ “Event exists” An event can be: and still not appear… Read More »Setting up Key Events via GA4 Explorations

The clean “no-scope-creep” method to eliminate (not set) Step 1 — Prove whether the (not set) is just historical In GA4 Explorations, set the date range to start after your fix went live (ex: “Last 1–2 days” or even “Today”).… Read More »GA4 Explorations

As a digital analyst, if you create your own Persistent IDs for signed-in users, you can use this data to accurately measure user journeys across devices. To enable the User-ID feature, you must consistently assign IDs to your users and include the… Read More »Digital Analyst