Introduction
By using UX design to create a great websites, you are creating products or services that will solve a problem for your intended users. Because you are creating an experience that is as painless, enjoyable, and easy to implement as possible.
Within digital marketing, there are commonplace practices that will guide you in obtaining the goal of putting your customer in the driver’s seat. And by offering them a solution to their problem, they can reach their goal!
Learn more about users data-driven decision by reading others blogs on our Trends & Blogs page.
UX design concepts designers…
To master the fundamentals of user experience (UX) design and principles for great websites, follow these 7 fundamental principles:
- User-centricity – Always do what’s best for the user. With the UX design principles, we are looking to create products or services that solve a “pain problem” for the user. And by considering the user’s persona, where they are at in the “buyer’s journey” and testing solutions to their problems that will be the best fit. You are well on your way to developing a trusting relationship with that potential customer using CRM (customer relationship management).
- Consistency – It helps design work look professional and communicates clearly. Consistency looks professional and ensures that your design work is communicating the way it was intended to. Without consistency of design, elements like color, text and size, etc can leave people feeling confused and your composition looking cluttered.
- Hierarchy – In Graphic Design, hierarchy takes advantage of seven key principles, including size, color, contrast, repetition, alignment, and brightness to highlight certain characteristics of the design. You show the importance within design by controlling these factors.
…use to create a great website
4. Context – Design relies on context which are the circumstances, environment, or background in which a person, thing, or idea occurs to convey its primary message.
5. User control – Allow users the ability to have options within their user experience. An example would be to give them ‘undo’ option if they’ve made a mistake. You are giving them control to do what they want.
6. Accessibility – To design for accessibility means that you are including of the needs of your users. This may include elements for your target user, users that are outside of your target audience, a user with disabilities, or users from different countries and cultures.
7. Usability – The 5 primary principles of web usability are: clarity, availability, credibility, relevance and recognition.
To learn more about these known concepts, visit The 5 Stages in the Design Thinking Process.
Conclusion
By using these (UX) designs to create a great website, you are giving your user an appreciated experience. A well designed user interface is comprehensible and controllable. It helps users to complete their work efficiently and successfully, leaving them feeling competent and satisfied. Effective user experiences are based on these human interaction design principles.