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Google Display Ads

To begin using Google Display Ads, it’s fundamentally important to define your goals. Take a moment to figure out if you’re looking to build awareness, grow consideration within your buyer’s journey, or get your customer to act by using a… Read More »Google Display Ads

On-site SEO Checklist

On-site SEO helps your website pages rank better with search engines. This is done by optimizing. The digital marketing world calls this search engine optimization (SEO). There are 12 types of SEO. You can learn more about these by visiting… Read More »On-site SEO Checklist

Social Media KPIs and SMART Goals

This blog post is being written with the intention of helping you to get a bird’s eye view of some
of the more relevant key performance indicators (KPI) that you will want to consider when
setting goals.

Attribution Models in digital marketing

Attribution Models

…explained within Digital Marketing It’s difficult to know which attribution method is the most accurate. These are the most frequently used. The first-click attribution, last-click attribution, linear attribution, and the time-decay attribution. Let’s take a closer look at each. Attribution… Read More »Attribution Models