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Google Analytics Properties

Analytics GA4

The Analytics GA4 property type is available to all Analytics users. Those with only a website, only an app, and those with both! You can measure a single user’s journey across devices. This is based on the best available user… Read More »Analytics GA4

"front door" to CIC database warehouse

Knowledge Synthesis

Why this page is the correct “front door” to CIC CherryBot Intelligence Center (CIC). ~ What you’ve built here is not a lead form. It’s a consent-and-identity handshake. That distinction matters. Before a system can infer intent, store signal, or… Read More »Knowledge Synthesis

Google Display Ads

Google Display Ads

To begin using Google Display Ads, it’s fundamentally important to define your goals. Take a moment to figure out if you’re looking to build awareness, grow consideration within your buyer’s journey, or get your customer to act by using a… Read More »Google Display Ads

On-Site SEO Check List

On-site SEO Checklist

On-site SEO helps your website pages rank better with search engines. This is done by optimizing. The digital marketing world calls this search engine optimization (SEO). There are 12 types of SEO. You can learn more about these by visiting… Read More »On-site SEO Checklist

social media KPIs and SMART Goals

Social Media KPIs and SMART Goals

This blog post is being written with the intention of helping you to get a bird’s eye view of some
of the more relevant key performance indicators (KPI) that you will want to consider when
setting goals.