When building a marketing strategy, it’s important to understand and analyze the online information coming from our digital sources, such as websites, social media, and our advertising campaigns. Using Google Analytics, we’re able to identify and trace the source of our digital information, by monitoring things such as how a customer responds or interacts with our content and marketing campaign. As a digital analyst, we’re measuring and assessing the performance of both our campaigns (strategies) and our audience behavior.
As a digital analyst, if you create your own Persistent IDs for signed-in users, you can use this data to “accurately” measure user journey(s) across all devices. To enable the User-ID feature, you must consistently assign IDs to your users and include the IDs along with the data you send to Analytics. To learn more about the User-ID feature, visit this Help Center article. Also, see more below!
[Remember to hit the back arrow after visiting the Help Center article above ~ That will bring you back to the Bar-None byDesign website!]
Google signals uses data from users who have signed into Google with Google signals enabled. Analytics associated event data is collected from users on your site with the Google accounts. Signed-in users have consented to sharing this information. See our Privacy Policy.
Enabling Google signals is quite simple! There’s no need to make any modifications to your website or app for this feature. Just follow the instructions in this Help Center article to enable this in your property settings (see link below).
Analytics also automatically uses device ID as an identity space. On websites, the device ID comes from the user’s browser. On apps, the device ID comes from app-instance ID. You don’t need any further setup in analytics to use device ID.
Learn more about how to Activate Googles Signals.
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