When you only have access to one identity space, like a device ID, a single person could appear as a different user every time they interact with your business on a different device. But when you use multiple identity spaces, you can get better insight into user journeys, with more robust cross-device and cross-platform data and reporting that reflects de-duplicated users.
Reports in Analytics use all available identity spaces, so you can answer questions like:
- How many unique users do you have, no matter what platforms they use?
- How many conversions have occurred on your app and website in the last week — and which platform is contributing to most of these conversions?
You can also go deeper to understand the effectiveness of your marketing campaigns across platforms. For example, you can see how many users started on your app, then visited your website to make a purchase. To gain these benefits, use all the identity spaces that are available to you.
Key takeaways
- An account contains one or more properties, and a property contains one or more data streams.
- When structuring your Analytics account, each property should represent a specific user base.
- Activate all identity spaces to get better insight into user journeys, with more robust cross-device and cross-platform data and reporting that reflects de-duplicated users.
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